Name: Innovative b2b Marketing: New Models, Processes and Theory (en Inglés)
Price: 37460.00 CLP
Availability: InStock
Author: Hall, Simon
ISBN: 9781398604766

portada Innovative b2b Marketing: New Models, Processes and Theory (en Inglés)

Formato

Libro Físico

Autor

Simon Hall

Editorial

Kogan Page

Año

2022

Idioma

Inglés

N° páginas

376

Encuadernación

Tapa Blanda

Dimensiones

23.4 x 15.6 x 2.6 cm

Peso

0.53 kg.

ISBN13

9781398604766

N° edición

0002

Categorías

Mercado online

Innovative b2b Marketing: New Models, Processes and Theory (en Inglés)

Simon Hall (Autor) · Kogan Page · Tapa Blanda

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Envío normal

Origen: España (Costos de importación incluídos en el precio)

Se enviará desde nuestra bodega entre el Viernes 14 de Junio y el Viernes 21 de Junio.

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Reseña del libro "Innovative b2b Marketing: New Models, Processes and Theory (en Inglés)"

Navigate the B2B marketing sphere with this fully updated guide on how to better understand new customer habits, the digital era and how to shift away from outdated traditional practices. Innovative B2B Marketing is an essential guide for marketers looking for the latest approaches, models and solutions for B2B marketing. Written by one of the leading voices in the B2B marketing sphere who works with the Chartered Institute of Marketing (CIM) and other major associations, this book features real-life examples from a diverse range of sectors including marine, information technology and pharmaceutical, plus topical discussion points and challenges from key B2B marketing forums and associations. Now fully updated, the second edition of Innovative B2B Marketing features new chapters on customer attrition, B2B partnership marketing and lead nurturing, as well as further content on influencer marketing and the behaviours of millennial customers. It is accompanied by online resources which consist of case studies, web links to insightful videos and articles, and presentation slides with practical models and templates.