Name: International Business Case Studies for the Multicultural Marketplace: For the Multicultural Marketplace (Managing Cultural Differences) (en Inglés)
Price: 150000.00 CLP
Availability: InStock
Author: Robert T. Moran John Walsh D.B.A. David O. Braaten Ph.D.
ISBN: 9781138149441

portada International Business Case Studies for the Multicultural Marketplace: For the Multicultural Marketplace (Managing Cultural Differences) (en Inglés)

Formato

Libro Físico

Editorial

Routledge

Autor

Robert T. Moran John Walsh D.B.A. David O. Braaten Ph.D.

Idioma

Inglés

N° páginas

434

Encuadernación

Tapa Dura

ISBN13

9781138149441

N° edición

International Business Case Studies for the Multicultural Marketplace: For the Multicultural Marketplace (Managing Cultural Differences) (en Inglés)

Robert T. Moran John Walsh D.b.a. David O. Braaten Ph.d. (Autor) · Routledge · Tapa Dura

Libro Físico

$ 150.000

$ 300.000

Ahorras: $ 150.000

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Envío normal

Origen: Reino Unido (Costos de importación incluídos en el precio)

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Reseña del libro "International Business Case Studies for the Multicultural Marketplace: For the Multicultural Marketplace (Managing Cultural Differences) (en Inglés)"

This comprehensive guide presents specific, real-life examples of the strategies and tactics used by some of the world's most successful international businesses and organizations to excel in the global marketplace. Divided into six major sections, this important book features more than 30 case studies that span critical issues of international business--globalization; negotiation; marketing; product/service quality; joint ventures and strategic alliances; and culturally diverse workforces. Each case study focuses on a particular company, region, or management style to clearly illustrate proven techniques for capitalizing on the cultural diversity of people, products, and markets. With contributions from more than two dozen business executives and professors, spanning the globe from Japan, to Germany, China to Mexico, this casebook provides a broad spectrum of current and future approaches to acheiving international and cross-cultural business success.