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kellogg on strategy,concepts, tools, and frameworks for practitioners (en Inglés)
David Dranove
(Autor)
·
Sonia Marciano
(Autor)
·
Wiley
· Tapa Dura
kellogg on strategy,concepts, tools, and frameworks for practitioners (en Inglés) - Dranove, David ; Marciano, Sonia
$ 34.300
$ 57.160
Ahorras: $ 22.860
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Origen: Reino Unido
(Costos de importación incluídos en el precio)
Se enviará desde nuestra bodega entre el
Viernes 28 de Junio y el
Martes 09 de Julio.
Lo recibirás en cualquier lugar de Chile entre 1 y 3 días hábiles luego del envío.
Reseña del libro "kellogg on strategy,concepts, tools, and frameworks for practitioners (en Inglés)"
Written for business executives and MBA students, Kellogg on Strategy is a practical guide to choosing the right strategy for your business and applying it correctly. Rather than covering the basics of strategy, this expert guide shows you how to use strategy effectively so your business can succeed. You'll learn to analyze your current competitive position, develop the perfect strategy to match your goals, and apply that strategy thoughtfully and effectively. Inside, you'll find expert guidance on: * Measuring your firm's competitive advantage * Analyzing opportunities and threats in your industry * Responding to a competitor's strategy and pricing * Coping with entry into new markets * Positioning your firm against the competition * Developing a sustainable, long-term competitive advantage * And much more
