Name: Label Embellishments and Special Applications: Exploring the Techniques and Processes Used for Adding Decorative Finishes and Functionality to Labels (en Inglés)
Price: 121310.00 CLP
Availability: InStock
Author: John Morton; Robert Shimmin
ISBN: 9781910507087

portada Label Embellishments and Special Applications: Exploring the Techniques and Processes Used for Adding Decorative Finishes and Functionality to Labels (en Inglés)

Formato

Libro Físico

Autor

Robert Shimmin

John Morton

Editorial

Tarsus Exhibitions & Publishing Ltd

Idioma

Inglés

N° páginas

Encuadernación

Tapa Blanda

Dimensiones

25.4 x 20.3 x 0.6 cm

Peso

0.25 kg.

ISBN13

9781910507087

N° edición

Categorías

Diseño industrial y comercial
Diseño técnico

Label Embellishments and Special Applications: Exploring the Techniques and Processes Used for Adding Decorative Finishes and Functionality to Labels (en Inglés)

Robert Shimmin (Autor) · John Morton (Autor) · Tarsus Exhibitions & Publishing Ltd · Tapa Blanda

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Origen: Estados Unidos (Costos de importación incluídos en el precio)

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Reseña del libro "Label Embellishments and Special Applications: Exploring the Techniques and Processes Used for Adding Decorative Finishes and Functionality to Labels (en Inglés)"

The retail shelf is the frontline in the drive for brands and products to gain the attention of increasingly distracted consumers. Labels play a critical role. Not surprisingly, the demand to increase the visual appeal of labels is growing quickly. Label production technology is advancing rapidly to keep up and expanding the range of embellishment and decoration techniques available.This book explains in detail all current methods of label enhancement. It begins with a thorough review of the more traditional methods such as foiling, embossing and novel printing techniques, and introduces the new technologies and innovations.The use of smart materials, developments in multi-web manufacturing and the introduction of electronics in particular, are accelerating the evolution of the label as a more functional packaging component. These 'smart' and 'active' labels allow packaging to engage and interact with a wider range of human senses and smart devices. Their application, and the opportunity it presents, is covered in depth.Chapters include: Introduction and marketsFoil stamping processesHologramsEmbossingBronzing processInk metalizationIntaglio printingLaminationThermographySpecial effect inks, varnishes and coatingsLaser die-cuttingSmart, active and intelligent labelingLabel leaflets and multi-layer constructions