Name: Language and the Market (en Inglés)
Price: 190900.00 CLP
Availability: InStock
Author: Gerlinde Mautner
ISBN: 9780230210608

portada Language and the Market (en Inglés)

Formato

Libro Físico

Editorial

Palgrave Macmillan

Autor

Gerlinde Mautner

Año

2010

Idioma

Inglés

N° páginas

288

Encuadernación

Tapa Dura

ISBN

9780230210608

ISBN13

9780230210608

N° edición

2010

Categorías

Economía

Language and the Market (en Inglés)

Gerlinde Mautner (Autor) · Palgrave Macmillan · Tapa Dura

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Reseña del libro "Language and the Market (en Inglés)"

Market forces are widely acknowledged to be at the heart of globalizing forces, and any consideration of how globalization affects language and vice versa requires an in-depth examination of the relationship between languages and markets. Despite this, the disciplines of sociolinguistics and applied linguistics have an uneasy relationship with markets. The hegemony of market processes and their negative outcomes has, it could be argued, become a commonsense assumption in the academic treatment of the subject. The aim of the current volume is to challenge this assumption. The book takes the market as its common starting point, and examines, in a large number of individual contributions, the sociolinguistic inputs and fall-out from market processes, using a variety of different methodological approaches and various contexts and case studies. These cases range from a call centre in India to an industrial development agency in the Irish-speaking Gaeltacht, with genres ranging from Sámi rap music to corporate mission statements. The book is intentionally interdisciplinary, including perspectives from management and economics, media and communications studies, applied linguistics, sociolinguistics, ethnography, and cultural studies.