Name: Living the Brand: How to Transform Every Member of Your Organization Into a Brand Champion (en Inglés)
Price: 44450.00 CLP
Availability: InStock
Author: Ind, Nicholas
ISBN: 9780749450830

Formato

Libro Físico

Autor

Nicholas Ind

Editorial

Kogan Page

Año

2007

Idioma

Inglés

N° páginas

200

Encuadernación

Tapa Dura

Dimensiones

24.1 x 16.2 x 2.1 cm

Peso

0.45 kg.

ISBN

0749450835

ISBN13

9780749450830

N° edición

0003

Categorías

Liderazgo y motivación empresarial
Publicidad

Living the Brand: How to Transform Every Member of Your Organization Into a Brand Champion (en Inglés)

Nicholas Ind (Autor) · Kogan Page · Tapa Dura

Libro Nuevo

$ 44.450

$ 88.890

Ahorras: $ 44.440

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Envío normal

Origen: Reino Unido (Costos de importación incluídos en el precio)

Se enviará desde nuestra bodega entre el Martes 04 de Junio y el Miércoles 12 de Junio.

Lo recibirás en cualquier lugar de Chile entre 1 y 3 días hábiles luego del envío.

Reseña del libro "Living the Brand: How to Transform Every Member of Your Organization Into a Brand Champion (en Inglés)"

Your company's workforce is its most valuable asset. It is the employees who translate your organization's strategy into reality, interact with consumers and determine the corporate brand. Living the Brand demonstrates how you can empower and enthuse your employees to create brand champions. This approach enhances employee commitment, improves service standards and focuses efforts to deliver business goals. This practical, inspirational book shows you that employees flourish in organizations where they identify with the brand, and organizations flourish when the brand has relevance and creates meaning. Using original international case studies, such as IBM, SAS Airlines, UNICEF, Apple and Nike, Living the Brand shows you how to make this happen, through research, training, communication, management and review. It examines the nature of branding and why people have become such important definers of their brand. Living the Brand is a CarbonNeutral(R) publication. To offset the carbon dioxide emissions generated in the book's production, native trees have been planted with Future Forests.