Name: Luxury Retail Management: Developing Customer Experience in a Digital World (en Inglés)
Price: 61080.00 CLP
Availability: InStock
Author: Michel Chevalier; Michel Gutsatz
ISBN: 9781119542339

portada Luxury Retail Management: Developing Customer Experience in a Digital World (en Inglés)

Formato

Libro Físico

Editorial

Wiley

Autor

Michel Chevalier; Michel Gutsatz

Año

2020

Idioma

Inglés

N° páginas

288

Encuadernación

Tapa Dura

ISBN13

9781119542339

N° edición

Categorías

Distribución mayorista e industria minorista

Luxury Retail Management: Developing Customer Experience in a Digital World (en Inglés)

Michel Chevalier; Michel Gutsatz (Autor) · Wiley · Tapa Dura

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Reseña del libro "Luxury Retail Management: Developing Customer Experience in a Digital World (en Inglés)"

Develop a winning customer experience in the digital world Luxury consumers are changing – they come from all over the world, they are young and they are digital natives. How can luxury brands that have built themselves as pure physical players adapt their business model and practices to address their expectations without abandoning their luxury DNA? Luxury Retail and Digital Management, 2nd Edition sets focus on the major retailing challenges and customer evolutions luxury brands are facing today: the digitalisation and the emergence of the millennials and Chinese luxury consumers. These major changes have been affecting the distribution and communication channels of luxury brands; they now have to think simultaneously physical stores and e-commerce, global marketing and digital marketing. • Defines all the tools that are necessary to manage luxury stores including analysis of location and design concept • Explores the selection, training and motivation of the staff • Covers everything executives, managers and retail staff need to know in order to enter, expand, understand and succeed in the world of luxury retail Written by luxury retail experts Michel Chevalier and Michel Gutsatz, who lend their solid academic credentials and professional expertise to the subject, Luxury Retail and Digital Management, 2nd Edition provides deep insight into the main challenges that luxury brands are facing in this digital age.