Name: Make America Meme Again: The Rhetoric of the Alt-Right (Frontiers in Political Communication) (en Inglés)
Price: 121280.00 CLP
Availability: InStock
Author: Leslie A. Hahner; Heather Suzanne Woods
ISBN: 9781433159749

portada Make America Meme Again: The Rhetoric of the Alt-Right (Frontiers in Political Communication) (en Inglés)

Formato

Libro Físico

Editorial

Peter Lang

Autor

Leslie A. Hahner; Heather Suzanne Woods

Año

2019

Idioma

Inglés

N° páginas

258

Encuadernación

Tapa Dura

ISBN13

9781433159749

Categorías

Ideologías y movimientos políticos

Make America Meme Again: The Rhetoric of the Alt-Right (Frontiers in Political Communication) (en Inglés)

Leslie A. Hahner; Heather Suzanne Woods (Autor) · Peter Lang · Tapa Dura

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Reseña del libro "Make America Meme Again: The Rhetoric of the Alt-Right (Frontiers in Political Communication) (en Inglés)"

As demonstrated by the 2016 presidential election, memes have become the suasory tactic par excellence for the promotional and recruitment efforts of the Alt-right. Memes are not simply humorous shorthands or pithy assertions, but play a significant role in the machinations of politics and how the public comes to understand and respond to their government and compatriots. Using the tools of rhetorical criticism, the authors detail how memetic persuasion operates, with a particular focus on the 2016 election of Donald J. Trump. Make America Meme Again reveals the rhetorical principles used to design Alt-right memes, outlining the myriad ways memes lure mainstream audiences to a number of extremist claims. In particular, this book argues that Alt-right memes impact the culture of digital boards and broader public culture by stultifying discourse, thereby shaping how publics congeal. The authors demonstrate that memes are a mechanism that proliferate white nationalism and exclusionary politics by spreading algorithmically through network cultures in ways that are often difficult to discern. Alt-right memes thus present a significant threat to democratic praxis, one that can begin to be combatted through a rigorous rhetorical analysis of their power and influence. Make America Meme Again illuminates the function of networked persuasion for scholars and practitioners of rhetoric, media, and communication; political theorists; digital humanists; and anyone who has ever seen, crafted, or proliferated a meme.