Name: Manipulation of the American Voter: Political Campaign Commercials (Praeger Series in Political Communication) (en Inglés)
Price: 120060.00 CLP
Availability: InStock
Author: Gary Copeland; Karen Johnson-Cartee
ISBN: 9780275955885

portada Manipulation of the American Voter: Political Campaign Commercials (Praeger Series in Political Communication) (en Inglés)

Formato

Libro Físico

Editorial

Praeger

Autor

Gary Copeland; Karen Johnson-Cartee

Año

1997

Idioma

Inglés

N° páginas

232

Encuadernación

Tapa Dura

ISBN13

9780275955885

Categorías

Estudios de comunicación

Manipulation of the American Voter: Political Campaign Commercials (Praeger Series in Political Communication) (en Inglés)

Gary Copeland; Karen Johnson-Cartee (Autor) · Praeger · Tapa Dura

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Origen: Estados Unidos (Costos de importación incluídos en el precio)

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Reseña del libro "Manipulation of the American Voter: Political Campaign Commercials (Praeger Series in Political Communication) (en Inglés)"

Manipulation of the American Voter is a research-based examination of the theoretical and practical reasons for successful political advertising. It provides the means necessary to analyze political commercials, and by presenting the motives behind advertising strategies and tactics used in contemporary politics, the authors seek to free their readers from the inherent manipulation in political advertising. By analyzing political advertising as both a science and an art form, the authors unlock the mysteries of how millions of voters are manipulated each campaign season. This study, therefore, offers scholars and students of the electoral process the knowledge to see through the veil of political advertising and participate more fully in the political system.