Name: Marketing 5. 0 (en Inglés)
Price: 27210.00 CLP
Availability: InStock
Author: Kartajaya, Hermawan ; Setiawan, Iwan ; Kotler, Philip
ISBN: 9781119668510

Formato

Libro Físico

Autor

Editorial

Año

2021

Idioma

Inglés

N° páginas

224

Encuadernación

Tapa Dura

Dimensiones

23.1 x 15.5 x 2.8 cm

Peso

0.41 kg.

ISBN13

9781119668510

Categorías

Contabilidad
Marketing directo

Marketing 5. 0 (en Inglés)

Philip Kotler (Autor) · Hermawan Kartajaya (Autor) · Iwan Setiawan (Autor) · Wiley · Tapa Dura

Libro Nuevo

$ 27.210

$ 54.410

Ahorras: $ 27.200

50% descuento

Envío normal

Origen: Reino Unido (Costos de importación incluídos en el precio)

Se enviará desde nuestra bodega entre el Martes 07 de Mayo y el Viernes 10 de Mayo.

Lo recibirás en cualquier lugar de Chile entre 1 y 3 días hábiles luego del envío.

Reseña del libro "Marketing 5. 0 (en Inglés)"

Rediscover the fundamentals of marketing from the best in the business In Marketing 5.0, the celebrated promoter of the "Four P's of Marketing," Philip Kotler, explains how marketers can use technology to address customers' needs and make a difference in the world. In a new age when marketers are struggling with the digital transformation of business and the changing behavior of customers, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in the last decade. Following the pattern presented in his bestselling Marketing X.0 series, Philip Kotler covers the crucial topics necessary to understand modern marketing, including: - Artificial Intelligence for marketing automation - Agile marketing - "Segments of one" marketing - Contextual technology - Facial recognition and voice tech for marketing - The future of Customer Experience (CX) - Transmedia storytelling - The "Whatever-Whenever-Wherever" service delivery - "Everything-As-A-Service" business model - Internet of Things and blockchain for marketing - Virtual and augmented reality marketing - Corporate activism Perfect for traditional and digital marketers, as well as students and teachers of marketing and business, Marketing 5.0 reinvigorates the field of marketing with actionable recommendations and unique insights.