Name: Marketing: A Very Short Introduction (en Inglés)
Price: 16780.00 CLP
Availability: InStock
Author: Le Meunier-Fitzhugh, Kenneth
ISBN: 9780198827337

portada Marketing: A Very Short Introduction (en Inglés)

Formato

Libro Físico

Autor

Kenneth Le Meunier-Fitzhugh

Editorial

Oxford University Press, USA

Idioma

Inglés

N° páginas

176

Encuadernación

Tapa Blanda

Dimensiones

17.3 x 10.9 x 1.3 cm

Peso

0.14 kg.

ISBN13

9780198827337

Categorías

Microeconomía
Marketing

Marketing: A Very Short Introduction (en Inglés)

Kenneth Le Meunier-Fitzhugh (Autor) · Oxford University Press, USA · Tapa Blanda

Libro Nuevo

$ 16.780

$ 27.960

Ahorras: $ 11.180

40% descuento

Envío normal

Origen: Reino Unido (Costos de importación incluídos en el precio)

Se enviará desde nuestra bodega entre el Martes 28 de Mayo y el Miércoles 05 de Junio.

Lo recibirás en cualquier lugar de Chile entre 1 y 3 días hábiles luego del envío.

Reseña del libro "Marketing: A Very Short Introduction (en Inglés)"

Very Short Introductions: Brilliant, Sharp, Inspiring Marketing is pivotal in today's world. Used for determining and satisfying the needs of the customer, it stands at the interface between an organisation and its environment. Marketing provides customer and competitor information to the organisation, as well as creating awareness of the company's offering. As globalization creates increasing challenges to established marketing practices, marketing efforts need to reposition and adapt continuously to maintain an organisation's ability to reach potential customers. This Very Short Introduction provides a general overview of the function and importance of marketing to modern organisations. Kenneth Le Meunier-FitzHugh discusses how marketing remains central to creating competitive advantage, and why it needs to be forward looking and constantly reinventing itself in line with new developments in the marketplace, such as the growth of social media, and the importance of ethics and responsible marketing. He shows how this has led to the role of marketing expanding beyond advertising and promotion, encompassing a broader sense of customer relationship management. He also considers how marketers need to remain able to manage the marketing mix in response to their understanding of customer's purchasing habits. ABOUT THE SERIES: The Very Short Introductions series from Oxford University Press contains hundreds of titles in almost every subject area. These pocket-sized books are the perfect way to get ahead in a new subject quickly. Our expert authors combine facts, analysis, perspective, new ideas, and enthusiasm to make interesting and challenging topics highly readable.