Name: Marketing Analysis in Sport Business: Global Perspectives (World Association for Sport Management Series) (en Inglés)
Price: 47120.00 CLP
Availability: InStock
Author: Kevin K. Byon (Editor) Brian H. Yim (Editor) James J. Zhang (Editor)
ISBN: 9781032298764

portada Marketing Analysis in Sport Business: Global Perspectives (World Association for Sport Management Series) (en Inglés)

Formato

Libro Físico

Editorial

Routledge

Autor

Kevin K. Byon (Editor) Brian H. Yim (Editor) James J. Zhang (Editor)

Año

2024

Idioma

Inglés

N° páginas

306

Encuadernación

Tapa Blanda

ISBN13

9781032298764

N° edición

Marketing Analysis in Sport Business: Global Perspectives (World Association for Sport Management Series) (en Inglés)

Kevin K. Byon (Editor) Brian H. Yim (Editor) James J. Zhang (Editor) (Autor) · Routledge · Tapa Blanda

Libro Físico

$ 47.120

$ 78.530

Ahorras: $ 31.410

40% descuento

Envío normal

Origen: Estados Unidos (Costos de importación incluídos en el precio)

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Reseña del libro "Marketing Analysis in Sport Business: Global Perspectives (World Association for Sport Management Series) (en Inglés)"

This book explores sport marketing analytics, an essential and crucially important aspect of contemporary sport business. Successful sport marketing begins and ends with the consumer, so understanding the consumer experience is critical. Marketing Analysis in Sport Business demonstrates how rigorous analytical procedures are the key to developing effective, evidence-based marketing practices that reflect real consumer needs. Presenting cutting-edge case studies of sport marketing analytics in action, the book explores topics such as digital communications, social media, digital ticketing, event marketing, the economic impact of COVID-19, developing sport brands, and conducting research with athletes and event participants. Written by a team of authors from 15 countries, including Australia, China, France, Iran, Italy, Japan, Mexico, New Zealand, Serbia, South Korea, Spain, Taiwan, the United Kingdom, the United States, and Venezuela, the book offers insight from a variety of cultural contexts and new perspectives on the global sport industry.Marketing Analysis in Sport Business is illuminating reading for any advanced student, researcher or professional working in sport business and management, sport development, marketing, strategic management, or international business.