Name: Marketing Online Education Programs: Frameworks for Promotion and Communication (en Inglés)
Price: 218860.00 CLP
Availability: InStock
Author: Ugur Demiray
ISBN: 9781609600747

portada Marketing Online Education Programs: Frameworks for Promotion and Communication (en Inglés)

Formato

Libro Físico

Editorial

Igi Global

Autor

Ugur Demiray

Año

2010

Idioma

Inglés

N° páginas

350

Encuadernación

Tapa Dura

ISBN

1609600746

ISBN13

9781609600747

N° edición

Categorías

Internet: obras generales

Marketing Online Education Programs: Frameworks for Promotion and Communication (en Inglés)

Ugur Demiray (Autor) · Igi Global · Tapa Dura

Libro Nuevo

$ 218.860

$ 437.720

Ahorras: $ 218.860

50% descuento

Envío normal

Origen: España (Costos de importación incluídos en el precio)

Se enviará desde nuestra bodega entre el Martes 25 de Junio y el Martes 02 de Julio.

Lo recibirás en cualquier lugar de Chile entre 1 y 3 días hábiles luego del envío.

Reseña del libro "Marketing Online Education Programs: Frameworks for Promotion and Communication (en Inglés)"

Enormous developments in the IT field and the ease in access to online resources have led to major advancements in online education. The marketing of this education is a controversial issue and the opinions on the significance of the educational institution as a product, and the students as the customers, remains arguable.Marketing Online Education Programs: Frameworks for Promotion and Communication provides relevant theoretical frameworks and the latest empirical research findings in this field. Teachers are adopting new technologies in their instructional strategies, be it for course design, development or delivery. The field of distance and online education is experiencing continuing growth. Marketing for distance and online learning environments faces a number of challenges in the form of delivering what these environments are promising, how to find the right information, regular updating of the courses and not to forget the effective user interaction with the course developers and peers. This book provides an integrated marketing communications perspective to communication and promotion issues of online programs.