Name: Marketing Schools, Marketing Cities: Who Wins and who Loses When Schools Become Urban Amenities (en Inglés)
Price: 60760.00 CLP
Availability: InStock
Author: Maia Bloomfield Cucchiara
ISBN: 9780226016825

portada Marketing Schools, Marketing Cities: Who Wins and who Loses When Schools Become Urban Amenities (en Inglés)

Formato

Libro Físico

Editorial

University Of Chicago Press

Autor

Maia Bloomfield Cucchiara

Año

2013

Idioma

Inglés

N° páginas

280

Encuadernación

Tapa Blanda

ISBN

022601682x

ISBN13

9780226016825

Categorías

Escuelas primarias

Marketing Schools, Marketing Cities: Who Wins and who Loses When Schools Become Urban Amenities (en Inglés)

Maia Bloomfield Cucchiara (Autor) · University Of Chicago Press · Tapa Blanda

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Reseña del libro "Marketing Schools, Marketing Cities: Who Wins and who Loses When Schools Become Urban Amenities (en Inglés)"

Discuss real estate with any young family and the subject of schools is certain to come up—in fact, it will likely be a crucial factor in determining where that family lives. Not merely institutions of learning, schools have increasingly become a sign of a neighborhood’s vitality, and city planners have ever more explicitly promoted “good schools” as a means of attracting more affluent families to urban areas, a dynamic process that Maia Bloomfield Cucchiara critically examines in Marketing Schools, Marketing Cities. Focusing on Philadelphia’s Center City Schools Initiative, she shows how education policy makes overt attempts to prevent, or at least slow, middle-class flight to the suburbs. Navigating complex ethical terrain, she balances the successes of such policies in strengthening urban schools and communities against the inherent social injustices they propagate—the further marginalization and disempowerment of lowerclass families. By asking what happens when affluent parents become “valued customers,” Marketing Schools, Marketing Cities uncovers a problematic relationship between public institutions and private markets, where the former are used to leverage the latter to effect urban transformations.