Name: mCommerce (en Inglés)
Price: 26980.00 CLP
Availability: InStock
Author: Potter, Rupert
ISBN: 9781908293275

Formato

Libro Físico

Autor

Rupert Potter

Editorial

Cgw

Idioma

Inglés

N° páginas

130

Encuadernación

Tapa Blanda

Dimensiones

21.6 x 14.0 x 0.8 cm

Peso

0.17 kg.

ISBN13

9781908293275

Categorías

Comercio electrónico
Tecnología de la telefonía móvil
Tecnología wap y wireless

mCommerce (en Inglés)

Rupert Potter (Autor) · Cgw · Tapa Blanda

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Origen: Estados Unidos (Costos de importación incluídos en el precio)

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Reseña del libro "mCommerce (en Inglés)"

mCommerce is gaining traction and all of the recent surveys on the subject expect it to continue to grow quickly. However it is little understood. For example, what is the difference between mCommerce and eCommerce on a mobile device? When should a browser based solution be used and when should an app be used? Should a solution include a digital wallet? And, if so, what type of wallet? Too many organizations are trying to develop and implement an mCommerce strategy without an understanding of the building blocks of such a strategy. They are being left behind by those who have an effective strategy in place. This book will help anyone in an organization that sells goods or services to consumers and is considering doing so over the mobile channel. People involved in digital strategy, marketing and in designing sales processes will benefit from this book. Although the book is not technical, people in IT will benefit by understanding what their technology must achieve and why. The author is a genuine practitioner. In this book he breaks mCommerce down into its fundamental components and offers a practical guide to developing and implementing a mCommerce strategy.