Compartir
Measuring Consumer Behavior in Hospitality for Enhanced Decision Making (en Inglés)
Ramos, Célia M. Q. ; Sousa, Carlos M. R. ; Matos, Nelson M. S. (Autor)
·
IGI Global
· Tapa Dura
Measuring Consumer Behavior in Hospitality for Enhanced Decision Making (en Inglés) - Ramos, Célia M. Q. ; Sousa, Carlos M. R. ; Matos, Nelson M. S.
$ 260.600
$ 521.190
Ahorras: $ 260.590
Elige la lista en la que quieres agregar tu producto o crea una nueva lista
✓ Producto agregado correctamente a la lista de deseos.
Ir a Mis Listas
Origen: Estados Unidos
(Costos de importación incluídos en el precio)
Se enviará desde nuestra bodega entre el
Jueves 06 de Junio y el
Martes 18 de Junio.
Lo recibirás en cualquier lugar de Chile entre 1 y 3 días hábiles luego del envío.
Reseña del libro "Measuring Consumer Behavior in Hospitality for Enhanced Decision Making (en Inglés)"
To improve the hospitality and tourism services provided to customers, it is necessary for managers to acquire knowledge about their customers' and prospects' journeys in order to give back to customers in the form of new offerings such as adequate products, services, and user design experiences according to the characteristics of potential consumers. Only in this way will it be possible to innovate consumer experience in the hospitality sector. Measuring Consumer Behavior in Hospitality for Enhanced Decision Making studies online consumer behavior along with other complementary marketing, hospitality, and tourism disciplines, thus gaining a holistic view of the current consumption during the COVID-19 context, which led to structural changes during the digital customer journey touchpoints. Covering topics such as e-commerce websites, price-setting strategies, and intellectual capital, this premier reference source is ideal for entrepreneurs, executives, managers, business leaders, government officials, marketers, students and educators of higher education, librarians, researchers, and academicians.
