Name: Media Effects and Society (en Inglés)
Price: 64970.00 CLP
Availability: InStock
Author: Elizabeth M. Perse
ISBN: 9780415885911

portada Media Effects and Society (en Inglés)

Formato

Libro Físico

Editorial

Routledge

Autor

Elizabeth M. Perse

Año

2012

Idioma

Inglés

N° páginas

304

Encuadernación

Tapa Blanda

ISBN13

9780415885911

N° edición

Categorías

Estudios de comunicación

Media Effects and Society (en Inglés)

Elizabeth M. Perse (Autor) · Routledge · Tapa Blanda

Libro Físico

$ 64.970

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Origen: Reino Unido (Costos de importación incluídos en el precio)

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Reseña del libro "Media Effects and Society (en Inglés)"

Grounded in theoretical principle, Media Effects and Society help students make the connection between mass media and the impact it has on society as a whole. The text also explores how the relationship individuals have with media is created, therefore helping them alleviate its harmful effects and enhance the positive ones. The range of media effects addressed herein includes news diffusion, learning from the mass media, socialization of children and adolescents, influences on public opinion and voting, and violent and sexually explicit media content. The text examines relevant research done in these areas and discusses it in a thorough and accessible manner. It also presents a variety of theoretical approaches to understanding media effects, including psychological and content-based theories. In addition, it demonstrates how theories can guide future research into the effects of newer mass communication technologies. The second edition includes a new chapter on effects of entertainment, as well as text boxes with examples for each chapter, discussion of new technology effects integrated throughout the chapters, expanded pedagogy, and updates to the theory and research in the text. These features enhance the already in-depth analysis Media Effects and Society provides.