Name: Mindf*Ck: Inside Cambridge Analytica’S Plot to Break the World (en Inglés)
Price: 16830.00 CLP
Availability: InStock
Author: Christopher Wylie
ISBN: 9781788165006

portada Mindf*Ck: Inside Cambridge Analytica’S Plot to Break the World (en Inglés)

Formato

Libro Físico

Editorial

Profile Books

Autor

Christopher Wylie

Año

2020

Idioma

Inglés

N° páginas

Encuadernación

Tapa Blanda

ISBN13

9781788165006

Mindf*Ck: Inside Cambridge Analytica’S Plot to Break the World (en Inglés)

Christopher Wylie (Autor) · Profile Books · Tapa Blanda

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Reseña del libro "Mindf*Ck: Inside Cambridge Analytica’S Plot to Break the World (en Inglés)"

'Please please please read Mindf*ck' - Richard DawkinsWhat if you could peer into the minds of an entire population? What if you could target the weakest with rumours that only they saw? In 2016, an obscure British military contractor turned the world upside down. Funded by a billionaire on a crusade to start his own far-right insurgency, Cambridge Analytica combined psychological research with private Facebook data to make an invisible weapon with the power to change what voters perceived as real. The firm was created to launch the then unknown Steve Bannon's ideological assault on America. But as it honed its dark arts in elections from Trinidad to Nigeria, 24-year-old research director Christopher Wylie began to see what he and his colleagues were unleashing. He had heard the disturbing visions of the investors. He saw what CEO Alexander Nix did behind closed doors. When Britain shocked the world by voting to leave the EU, Wylie realised it was time to expose his old associates. The political crime of the century had just taken place - the weapon had been tested - and nobody knew.