Name: Narrative is Everything: The abt Framework and Narrative Evolution (en Inglés)
Price: 29700.00 CLP
Availability: InStock
Author: Olson, Randy
ISBN: 9781072232575

portada Narrative is Everything: The abt Framework and Narrative Evolution (en Inglés)

Formato

Libro Físico

Autor

Randy Olson

Editorial

Independently Published

Año

2019

Idioma

Inglés

N° páginas

343

Encuadernación

Tapa Blanda

Dimensiones

22.9 x 15.2 x 1.8 cm

Peso

0.46 kg.

ISBN13

9781072232575

Categorías

Comunicación y presentación empresarial

Narrative is Everything: The abt Framework and Narrative Evolution (en Inglés)

Randy Olson (Autor) · Independently Published · Tapa Blanda

Libro Nuevo

$ 29.700

$ 41.250

Ahorras: $ 11.550

28% descuento

Envío normal

Origen: Estados Unidos (Costos de importación incluídos en el precio)

Se enviará desde nuestra bodega entre el Lunes 20 de Mayo y el Miércoles 29 de Mayo.

Lo recibirás en cualquier lugar de Chile entre 1 y 3 días hábiles luego del envío.

Reseña del libro "Narrative is Everything: The abt Framework and Narrative Evolution (en Inglés)"

"Narrative Is Everything" is the culmination of scientist-turned-filmmaker Randy Olson's 40 year journey into Hollywood AND it may seem like just another "joy of storytelling" diatribe, BUT the book plays on two levels, THEREFORE you can take your pick - use it to improve your communication, or allow it to give you a new perspective on cultural evolution. On the practical side, it presents the ABT Framework (And, But, Therefore), showing its power and application in fields as diverse as business, politics, entertainment, science and religion. On the higher, more all-encompassing level, Olson combines his backgrounds in evolutionary biology and communication to propose a detailed mechanism of cultural evolution through what he terms, "narrative selection." He argues that the brain is the selective agent and the ABT is the factor determining what survives and doesn't survive over time in all cultures. From epic myths to nursery rhymes to news media to pop music hits, the ABT Framework is present everywhere, leading to the inescapable conclusion that "Narrative Is Everything."