Name: Native Advertising: The Essential Guide (en Inglés)
Price: 46380.00 CLP
Availability: InStock
Author: Lovell, Dale
ISBN: 9780749481162

portada Native Advertising: The Essential Guide (en Inglés)

Formato

Libro Físico

Autor

Dale Lovell

Editorial

Kogan Page

Año

2017

Idioma

Inglés

N° páginas

248

Encuadernación

Tapa Blanda

Dimensiones

23.4 x 15.6 x 1.3 cm

Peso

0.35 kg.

ISBN13

9780749481162

N° edición

Categorías

Publicidad
Mercado online

Native Advertising: The Essential Guide (en Inglés)

Dale Lovell (Autor) · Kogan Page · Tapa Blanda

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Origen: Estados Unidos (Costos de importación incluídos en el precio)

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Reseña del libro "Native Advertising: The Essential Guide (en Inglés)"

Native advertising: paid-for media that looks and behaves like the content around it. It affects us all. If you own a smartphone, use social media or read content online, you will have been exposed to it - often without realizing. Influenced by digital trends such as mobile advertising, programmatic advertising, ad-blocking, fake news and artificial intelligence, native advertising is a multibillion-dollar industry. It is central to the digital success of many leading brands and companies. This comprehensive study by one of the industry's foremost authorities explores the rise of this exhilarating new channel - its impact on the digital media space, and what marketers and businesses need to know about it. Native Advertising explores the future of digital advertising and explains why its growth is inevitable, using real-life examples and interviews from marketing leaders around the world and a range of case studies including The New York Times and The Independent. Native Advertising goes beyond sponsored posts on Facebook, promoted tweets and BuzzFeed branded articles. It looks at the heart of the matter: audience, budget, content and success measurement. It is full of first-hand advice for any marketer wanting to make the most of digital innovation.