Name: Neuromarketing for Cookie Franchises (en Inglés)
Price: 52880.00 CLP
Availability: InStock
Author: Urdaneta Pérez, Antonio José
ISBN: 9786206654711

portada Neuromarketing for Cookie Franchises (en Inglés)

Formato

Libro Físico

Autor

Antonio José Urdaneta Pérez

Editorial

Our Knowledge Publishing

Idioma

Inglés

N° páginas

Encuadernación

Tapa Blanda

Dimensiones

22.9 x 15.2 x 0.3 cm

Peso

0.09 kg.

ISBN13

9786206654711

Categorías

Derecho del trabajo

Neuromarketing for Cookie Franchises (en Inglés)

Antonio José Urdaneta Pérez (Autor) · Our Knowledge Publishing · Tapa Blanda

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Envío normal

Origen: Estados Unidos (Costos de importación incluídos en el precio)

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Reseña del libro "Neuromarketing for Cookie Franchises (en Inglés)"

The general objective of this research was to analyze Neuromarketing for cookie franchises in the municipality of Maracaibo. The study population consisted of twelve experimental subjects, the sample consisted of customers who go to this type of premises, at least once a week, living in the municipality of Maracaibo, over 18 years old, with similar socioeconomic characteristics and consumption habits, in order to choose the most convenient. The observation technique was used by means of surveys, through three (03) instruments, one called pre-test with 16 items, another experimental phase with 20 items and the last final phase with 28 items, with a mixed questionnaire. Validated by 6 experts in the marketing area. The results show that neuromarketing for cookie franchises in the municipality of Maracaibo offers a positive tool to measure sensations, experiences, expectations and feelings based on neurocommunication behavior, thus providing powerful help to customers in the purchase decision process.