Name: new product development for dummies (en Inglés)
Price: 30160.00 CLP
Availability: InStock
Author: Karol, Robin ; Nelson, Beebe ; Nicholson, Geoffrey
ISBN: 9780470117705

portada new product development for dummies (en Inglés)

Formato

Libro Físico

Autor

Prefacio de

Editorial

Idioma

Inglés

N° páginas

357

Encuadernación

Tapa Blanda

Dimensiones

23.4 x 18.5 x 2.3 cm

Peso

0.57 kg.

ISBN

0470117702

ISBN13

9780470117705

Categorías

Economías emergentes
Gestión de proyectos empresariales

new product development for dummies (en Inglés)

Robin Karol (Autor) · Beebe Nelson (Autor) · Geoffrey Nicholson (Prefacio de) · For Dummies · Tapa Blanda

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Origen: Estados Unidos (Costos de importación incluídos en el precio)

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Reseña del libro "new product development for dummies (en Inglés)"

The global consumer product market is exploding. In 2006 alone, 150,000 new products were brought to market. Now for the bad news: of those, fewer than 5% were hits, and fewer than 15% will even exist five years from now. Written for small business owners and entrepreneurs looking for an inside track on new product development, New Product Development for Dummies offers you a unique opportunity to learn from two consummate insiders the secrets of successfully developing, marketing and making a bundle from a new product or service. You learn proven techniques for sizing up market potential and divining customer needs. You get tested-in-the-trenches strategies for launching a new product or service. And you get a frank, in-depth appraisal of the most challenging issues facing new product developers today, including the need to collaborate with global partners, optimizing technology development for a 21st century marketplace, getting start-up capital in an increasingly competitive environment, and much more. Key topics covered include: Developing a winning NPD strategy Generating bold new ideas for products and services Understanding what your customers really want Keeping projects on track, on budget, and on-time Building effective cross-functional teams Planning and executing a blockbuster launch Collaborating with global partners Maximizing your chances for success No matter what size or type of business you're in, this book provides you with an unbeatable competitive advantage in the booming global marketplace for new products and services.