Name: News and Public Opinion: Media Effects on Civic Life (Contemporary Political Communication) (en Inglés)
Price: 24130.00 CLP
Availability: InStock
Author: Maxwell Mccombs; Lance Holbert; Spiro Kiousis
ISBN: 9780745645193

portada News and Public Opinion: Media Effects on Civic Life (Contemporary Political Communication) (en Inglés)

Formato

Libro Físico

Editorial

Polity Press

Autor

Maxwell Mccombs; Lance Holbert; Spiro Kiousis

Año

2011

Idioma

Inglés

N° páginas

272

Encuadernación

Tapa Blanda

ISBN13

9780745645193

N° edición

Categorías

Estudios de comunicación

News and Public Opinion: Media Effects on Civic Life (Contemporary Political Communication) (en Inglés)

Maxwell Mccombs; Lance Holbert; Spiro Kiousis (Autor) · Polity Press · Tapa Blanda

Libro Físico

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Reseña del libro "News and Public Opinion: Media Effects on Civic Life (Contemporary Political Communication) (en Inglés)"

The daily news plays a major role in the continuously changing mix of thoughts, feelings, and behavior that defines public opinion. The News and Public Opinion details these effects of the news media on the sequence of outcomes that collectively shape public opinion, beginning with initial attention to the various news media and their contents, and extending to the effects of this exposure on the acquisition of information and formation of attitudes and opinions, and to the consequences of all these elements for participation in public life. Sometimes called the hierarchy of media effects, this sequence of outcomes describes the communication process involved in the formation of public opinion. Although the media landscape is undergoing rapid change, key elements remain the same, and The News and Public Opinion emphasizes these basic principles of communication established over decades of empirical social science investigations into the impact of mass communication on public opinion. The primary audience for this book is students, both advanced undergraduates and graduates, as well as members of the general public who want to understand the role of the news media in our civic life.