Name: Persuasive Copywriting: Cut Through the Noise and Communicate With Impact (en Inglés)
Price: 46490.00 CLP
Availability: InStock
Author: Maslen, Andy
ISBN: 9780749483661

portada Persuasive Copywriting: Cut Through the Noise and Communicate With Impact (en Inglés)

Formato

Libro Físico

Autor

Andy Maslen

Editorial

Kogan Page

Año

2019

Idioma

Inglés

N° páginas

296

Encuadernación

Tapa Blanda

Dimensiones

23.1 x 15.5 x 2.3 cm

Peso

0.59 kg.

ISBN13

9780749483661

N° edición

0002

Categorías

Guías de redacción y corrección de textos
Comunicación y presentación empresarial
Publicidad
Comunicación, entretenimiento e información

Persuasive Copywriting: Cut Through the Noise and Communicate With Impact (en Inglés)

Andy Maslen (Autor) · Kogan Page · Tapa Blanda

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Origen: Reino Unido (Costos de importación incluídos en el precio)

Se enviará desde nuestra bodega entre el Lunes 29 de Abril y el Viernes 03 de Mayo.

Lo recibirás en cualquier lugar de Chile entre 1 y 3 días hábiles luego del envío.

Reseña del libro "Persuasive Copywriting: Cut Through the Noise and Communicate With Impact (en Inglés)"

Enhance your copywriting skills with psychology-driven techniques to create stand out copy that taps into consumer decision making and sells, using this second edition of the ultimate copywriting survival guide for the 21st century - essential to every marketing or creative professional's bookshelf. With many professionals now developing their skills on the job, it is notoriously difficult to benchmark successful copy. This book provides a step up for those who already know the basics of writing copy, and are seeking more advanced, psychology-driven techniques to gain the competitive edge. With practical insight into human decision making and consumer engagement, it will inspire the clear-cut confidence needed to create, quantify, and sell stand out copy in a cluttered marketplace. Complementing the 'how to' perspective of copywriting, with impressive interviews from leading ad agencies and copywriters across the globe, this second edition addresses the everyday issues faced in a multitude of roles, including: -Practical advice to measure and benchmark effective copy-Guidance on creating and critiquing briefs-New chapters on how to weave copywriting skills into the wider industry-Storytelling and content marketing-The impact of evolving channels like mobile and social media Practical, inspiring and extremely digestible, Persuasive Copywriting is the only vibrant, all-encompassing guide to copywriting that you need.