Name: Pop Brands: Branding, Popular Music, and Young People (Mediated Youth) (en Inglés)
Price: 67150.00 CLP
Availability: InStock
Author: Nicholas Carah
ISBN: 9781433105654

portada Pop Brands: Branding, Popular Music, and Young People (Mediated Youth) (en Inglés)

Formato

Libro Físico

Editorial

Peter Lang

Autor

Nicholas Carah

Año

2010

Idioma

Inglés

N° páginas

199

Encuadernación

Tapa Blanda

Peso

0.70

ISBN

1433105659

ISBN13

9781433105654

N° edición

Categorías

Música

Pop Brands: Branding, Popular Music, and Young People (Mediated Youth) (en Inglés)

Nicholas Carah (Autor) · Peter Lang · Tapa Blanda

Libro Físico

$ 67.150

$ 122.090

Ahorras: $ 54.940

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Envío normal

Origen: Estados Unidos (Costos de importación incluídos en el precio)

Se enviará desde nuestra bodega entre el Viernes 14 de Junio y el Miércoles 26 de Junio.

Lo recibirás en cualquier lugar de Chile entre 1 y 3 días hábiles luego del envío.

Reseña del libro "Pop Brands: Branding, Popular Music, and Young People (Mediated Youth) (en Inglés)"

Corporations engage young people and musicians in brand-building activities. These activities unfold in media-dense social spaces. Social networking sites, the user-generated content of web 2.0, live music events, digital cameras and cell phones are all used in constructing valuable brands. This book addresses the integration of popular music culture, corporate branding, and young people’s mediated cultural practices. These intersections provide a rich site for examining how young people build brands within spaces and practices that they perceive as meaningful. The book is based on extensive ethnographic empirical research, drawing on participant observation, textual analysis and interviews with young people, musicians, marketers and other participants in the cultural industries. Contemporary theories of marketing and branding are brought together with critical and cultural accounts of mediated social life. The book explores the distinctive concerns and debates of these different perspectives and the lively interface between them.