Name: Proceedings of the 1988 International Conference of Services Marketing (en Inglés)
Price: 274440.00 CLP
Availability: InStock
Author: Thomas, Edward G. ; Rao, S. R.
ISBN: 9783319369457

portada Proceedings of the 1988 International Conference of Services Marketing (en Inglés)

Formato

Libro Físico

Editorial

Springer

Autor

Thomas, Edward G. ; Rao, S. R.

Idioma

Inglés

N° páginas

369

Encuadernación

Tapa Blanda

Dimensiones

27.9 x 21.0 x 2.0 cm

Peso

0.85 kg.

ISBN13

9783319369457

Categorías

Liderazgo y motivación empresarial
Marketing

Proceedings of the 1988 International Conference of Services Marketing (en Inglés)

Thomas, Edward G. ; Rao, S. R. (Autor) · Springer · Tapa Blanda

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Reseña del libro "Proceedings of the 1988 International Conference of Services Marketing (en Inglés)"

This volume includes the full proceedings from the 1988 International Conference on Services Marketing presented by the Academy of Marketing Science (AMS) and the Marketing Department of Cleveland State University in Cleveland, Ohio. It provides a variety of quality research in the field of Services Marketing and includes papers on various topics including travel and tourism, international services, industrial services and health care services.Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy's flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.