Name: Profiting From Services and Solutions: What Product-Centric Firms Need to Know (Service Systems and Innovations in Business and Society) (en Inglés)
Price: 25930.00 CLP
Availability: InStock
Author: Valarie A. Zeithaml; Stephen W. Brown; Mary Jo Bitner; Jim Salas
ISBN: 9781606497487

portada Profiting From Services and Solutions: What Product-Centric Firms Need to Know (Service Systems and Innovations in Business and Society) (en Inglés)

Formato

Libro Físico

Editorial

Business Expert Press

Autor

Valarie A. Zeithaml; Stephen W. Brown; Mary Jo Bitner; Jim Salas

Idioma

Inglés

N° páginas

220

Encuadernación

Tapa Blanda

ISBN13

9781606497487

Profiting From Services and Solutions: What Product-Centric Firms Need to Know (Service Systems and Innovations in Business and Society) (en Inglés)

Valarie A. Zeithaml; Stephen W. Brown; Mary Jo Bitner; Jim Salas (Autor) · Business Expert Press · Tapa Blanda

Libro Físico

$ 25.930

$ 43.220

Ahorras: $ 17.290

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Reseña del libro "Profiting From Services and Solutions: What Product-Centric Firms Need to Know (Service Systems and Innovations in Business and Society) (en Inglés)"

Designed for executives of companies that manufacture or sell products and students in an MBA program, this book outlines the challenges of launching a service and solutions business within a product-oriented organization. You might view services and solutions as a means to financial growth, reduced revenue volatility, greater differentiation from the competition, increased share of customer budget, and improved customer satisfaction, loyalty, and lock-in; but the authors visualize the transition from products sold to services rendered and identify the challenges that leaders will face during the transformation. Inside, the authors provide a framework-the service infusion continuum-to describe the different types of services and solutions that a product-rich company can offer beyond warranties, call centers, and websites that support customers in their use of products.