Name: Promoting Fashion (en Inglés)
Price: 26880.00 CLP
Availability: InStock
Author: Barbara Graham,Caline anouti
ISBN: 9781786272157

Formato

Libro Físico

Editorial

Laurence King Publishing

Autor

Barbara Graham,Caline anouti

Idioma

Inglés

N° páginas

224

Encuadernación

Tapa Blanda

ISBN13

9781786272157

Categorías

Industria textil
Moda y belleza

Promoting Fashion (en Inglés)

Barbara Graham,Caline Anouti (Autor) · Laurence King Publishing · Tapa Blanda

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Reseña del libro "Promoting Fashion (en Inglés)"

The marketing, promotion, and communication of fashion is entering an extremely dynamic, fast moving, and challenging phase. This book will put the consumer at the heart of the process, looking at how to develop a brand with which they can form an immediate connection and how to select, use, and combine the tools available to communicate the brand message. Advertising campaigns, both traditional offline and online, are discussed together with the existing and new methods of PR and promotion. Individual chapters then look at social media, e-commerce and online fashion retail, personal selling and offline fashion retail, direct marketing, fashion shows, and sales promotions. The final chapter looks at how to cost and assess the effectiveness of each method of promotion and communication. Illustrated throughout with campaigns in all forms of media, the book also includes case studies and interviews with leading professionals.