Name: Protecting Unregistered Brands: A Practical Guide to the law of Passing off (en Inglés)
Price: 52340.00 CLP
Availability: InStock
Author: Lorna Brazell
ISBN: 9781912687770

portada Protecting Unregistered Brands: A Practical Guide to the law of Passing off (en Inglés)

Formato

Libro Físico

Editorial

Law Brief Publishing

Autor

Lorna Brazell

Año

2020

Idioma

Inglés

N° páginas

100

Encuadernación

Tapa Blanda

ISBN13

9781912687770

Categorías

Derecho de marcas

Protecting Unregistered Brands: A Practical Guide to the law of Passing off (en Inglés)

Lorna Brazell (Autor) · Law Brief Publishing · Tapa Blanda

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Origen: Estados Unidos (Costos de importación incluídos en el precio)

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Reseña del libro "Protecting Unregistered Brands: A Practical Guide to the law of Passing off (en Inglés)"

Misrepresentation to customers as to the trade source of goods or services, whether through express statements or the unauthorised use of another business’ branding, is an unfortunately common form of unfair competition between traders. Where a brand has been protected through registration as a trade mark, enforcement is relatively straightforward. But if no registered trade marks can be brought to bear, then the common law tort of passing off is the primary tool available to combat this type of behaviour.The tort has been developed through a succession of cases over more than two centuries so that applying and interpreting the established principles for each new set of circumstances requires very careful analysis of a wealth of decisions. This guide highlights the key principles and the ways in which they have been used to defend businesses’ goodwill across the complete range of industrial and commercial sectors, and sets out the critical issues that a business needs to consider when faced with another trader attempting to suggest some association with its brands.ABOUT THE AUTHORFormerly a Partner and Head of Intellectual Property at Osborne Clarke in London with over 25 year’ experience of advising on intellectual property in all its forms, Lorna is now a Consultant to the firm. She is the author and co-author of several books in the field and regularly lectures on intellectual property at a range of conferences in Europe and around the world.