Name: Public Relations: Best Practices and Applications (en Inglés)
Price: 102560.00 CLP
Availability: InStock
Author: Thomas, Elizabeth A.
ISBN: 9781793554253

portada Public Relations: Best Practices and Applications (en Inglés)

Formato

Libro Físico

Editorial

Cognella Academic Publishing

Autor

Thomas, Elizabeth A.

Idioma

Inglés

N° páginas

190

Encuadernación

Tapa Blanda

Dimensiones

25.4 x 20.3 x 1.0 cm

Peso

0.39 kg.

ISBN13

9781793554253

Categorías

Estudios de comunicación

Public Relations: Best Practices and Applications (en Inglés)

Thomas, Elizabeth A. (Autor) · Cognella Academic Publishing · Tapa Blanda

Libro Físico

$ 102.560

$ 186.470

Ahorras: $ 83.910

45% descuento

Envío normal

Origen: Estados Unidos (Costos de importación incluídos en el precio)

Se enviará desde nuestra bodega entre el Martes 18 de Junio y el Viernes 28 de Junio.

Lo recibirás en cualquier lugar de Chile entre 1 y 3 días hábiles luego del envío.

Reseña del libro "Public Relations: Best Practices and Applications (en Inglés)"

Public Relations: Best Practices and Applications gathers exemplary chapters, readings, excerpts, appendices, and case studies within the discipline to help bridge the gap between students' understanding of public relations and its practical application in the real world. The book is organized into three units. Unit I introduces students to the world of public relations and details a case study about a major PR crisis that involved Southwest Airlines. Unit II focuses on new media and social responsibility. Recognizing that shifts in technology, business, and digital culture require a fresh approach, this unit explores the current best practices that are shaping not what public relations is or accomplishes but how it is practiced. The final unit offers students a plethora of sample campaigns and campaign proposal examples. Enlightening and highly practical, Public Relations is an excellent supplementary textbook for courses and programs in public relations.