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    portada Purple Cow, new Edition: Transform Your Business by Being Remarkable (libro en Inglés)
    Formato
    Libro físico
    Autor
    Editorial
    Año
    2009
    Idioma
    Inglés
    N° páginas
    210
    Encuadernación
    Tapa dura
    Peso
    0.60
    Isbn
    9781591843177
    Isbn13
    9781591843177

    Purple Cow, new Edition: Transform Your Business by Being Remarkable (libro en Inglés)

    Seth Godin · Portfolio

    Libro Nuevo

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    28% descuento
    • Estado: Nuevo
    Origen: Estados Unidos (Costos de importación incluídos en el precio)
    Recíbelo entre el Miércoles 26 de Febrero y el Miércoles 11 de Marzo.

    Reseña del libro

    The cult classic that revolutionized marketing by teaching businesses that you’re either remarkable or invisible. Few authors have had the kind of lasting impact and global reach that Seth Godin has had. In a series of now-classic books that have been translated into 36 languages and reached millions of readers around the world, he has taught generations of readers how to make remarkable products and spread powerful ideas. In Purple Cow, first published in 2003 and revised and expanded in 2009, Godin launched a movement to make truly remarkable products that are worth marketing in the first place. Through stories about companies like Starbucks, JetBlue, Krispy Kreme, and Apple, coupled with his signature provocative style, he inspires readers to rethink what their marketing is really saying about their product. In a world that grows noisier by the day, Godin's challenge has never been more relevant to writers, marketers, advertisers, entrepreneurs, makers, product managers, and anyone else who has something to share with the world.

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