Name: Reinventing Patient Recruitment: Revolutionary Ideas for Clinical Trial Success (en Inglés)
Price: 59390.00 CLP
Availability: InStock
Author: Bachenheimer, Joan F. ; Brescia, Bonnie A.
ISBN: 9781138256255

portada Reinventing Patient Recruitment: Revolutionary Ideas for Clinical Trial Success (en Inglés)

Formato

Libro Físico

Autor

Joan F. Bachenheimer

Bonnie A. Brescia

Editorial

Routledge

Idioma

Inglés

N° páginas

276

Encuadernación

Tapa Blanda

ISBN13

9781138256255

N° edición

Categorías

Técnicas de gestión empresarial
Quimioterapia

Reinventing Patient Recruitment: Revolutionary Ideas for Clinical Trial Success (en Inglés)

Joan F. Bachenheimer (Autor) · Bonnie A. Brescia (Autor) · Routledge · Tapa Blanda

Libro Físico

$ 59.390

$ 118.780

Ahorras: $ 59.390

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Reseña del libro "Reinventing Patient Recruitment: Revolutionary Ideas for Clinical Trial Success (en Inglés)"

During the last five years, clinical research and development costs have risen exponentially without a proportionate increase in the number of new medications. While patient recruitment for clinical studies is only one component in the development of a new medicine or treatment, it is one of the most significant bottlenecks in the overall drug development process. Now it is imperative that industry leaders see beyond reactive measures and recognize that advancing their approach to patient recruitment is absolutely essential to advancing medicine and continuing the stability of their corporate brand across the globe. Reinventing Patient Recruitment: Revolutionary Ideas for Clinical Trial Success is a definitive guide to planning, implementing and evaluating recruitment strategies and campaigns globally. The combined experience of the authors provides a depth of perspective and boldness of innovative leadership to set the standards for future patient recruitment programs and practices. This book is a must-have for pharmaceutical, biotechnology and medical device industry professionals concerned with enrolling for domestic and multinational clinical studies and remaining on time and on budget.