Name: Retail Disruptors: The Spectacular Rise and Impact of the Hard Discounters (en Inglés)
Price: 47480.00 CLP
Availability: InStock
Author: Steenkamp, Jan-Benedict ; Sloot, Laurens
ISBN: 9780749483470

portada Retail Disruptors: The Spectacular Rise and Impact of the Hard Discounters (en Inglés)

Formato

Libro Físico

Autor

Jan-Benedict Steenkamp

Laurens Sloot

Editorial

Kogan Page

Año

2018

Idioma

Inglés

N° páginas

264

Encuadernación

Tapa Blanda

Dimensiones

23.1 x 15.5 x 2.3 cm

Peso

0.52 kg.

ISBN13

9780749483470

N° edición

Categorías

Marketing
Distribución mayorista e industria minorista

Retail Disruptors: The Spectacular Rise and Impact of the Hard Discounters (en Inglés)

Jan-Benedict Steenkamp (Autor) · Laurens Sloot (Autor) · Kogan Page · Tapa Blanda

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Origen: Estados Unidos (Costos de importación incluídos en el precio)

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Reseña del libro "Retail Disruptors: The Spectacular Rise and Impact of the Hard Discounters (en Inglés)"

Hard discounters are stores that sell a limited selection of consumer packaged goods and perishables - typically fewer than 2,000 Stock Keeping Units - for prices that are usually 50-60% lower than national brands. The best known hard discounters are Aldi and Lidl, but global brands include Trader Joe's, EuroSpin, Biedronka, Netto and Leader Price. Their rise has been monumental; they have irrevocably changed the face of retail in Europe and Australia, and are making steady inroads into the US. Retail Disruptors explores the very real threat that hard discounters pose to traditional retailers and brand manufacturers. Retail Disruptors is the first book that explores this upheaval, providing expert insight into the business models of the leading hard discounters, and what mainstream retailers and brand manufacturers can do to remain competitive in the face of disruption. Meticulously researched by two of the leading authorities in retail strategy, private labels, branding, and hard discounting, Retail Disruptors is essential reading for all brand manufacturers and retailers who want to retain the competitive edge.