Name: Retail in Detail (en Inglés)
Price: 25390.00 CLP
Availability: InStock
Author: Bond, Ronald L.
ISBN: 9781599185118

Formato

Libro Físico

Autor

Ronald L. Bond

Editorial

Entrepreneur Press

Año

2013

Idioma

Inglés

N° páginas

270

Encuadernación

Tapa Blanda

Dimensiones

22.6 x 15.2 x 1.8 cm

Peso

0.38 kg.

ISBN

1599185113

ISBN13

9781599185118

N° edición

0005

Categorías

Emprendimiento y emprendedores
Pequeñas empresas y trabajadores autónomos
Industrias minoristas y de distribución mayorista

Retail in Detail (en Inglés)

Ronald L. Bond (Autor) · Entrepreneur Press · Tapa Blanda

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Reseña del libro "Retail in Detail (en Inglés)"

Since it was first published, Retail in Detail has helped tens of thousands of retail business owners successfully start and run their businesses. It has established a reputation as a no-nonsense, down-to-earth guide for small retailers. This fifth edition has been fully updated for today's rapidly changing retail environment, with specific tips on using the Internet for marketing and two-way communication with customers. Steps on how to expand to e-retail channels cover fundamental Internet-specific issues, even as brick-and-mortar retailers learn how to assess product vulnerability to competition from other Internet businesses. This essential reference contains many specific examples and case studies, based on the author's experiences starting and successfully operating three retail stores and a bed and breakfast, as well as on the experiences of dozens of successful entrepreneurs. Worksheets can be used by beginning retailers to plan for and operate their business.