Name: Retail Marketing Management: Concepts, Guidelines, and Practices (en Inglés)
Price: 31340.00 CLP
Availability: InStock
Author: Romero, Claudia Buhamra Abreu
ISBN: 9781481739443

portada Retail Marketing Management: Concepts, Guidelines, and Practices (en Inglés)

Formato

Libro Físico

Autor

Claudia Buhamra Abreu Romero

Editorial

Authorhouse

Idioma

Inglés

N° páginas

124

Encuadernación

Tapa Blanda

Dimensiones

22.9 x 15.2 x 0.7 cm

Peso

0.19 kg.

ISBN13

9781481739443

Categorías

Gestión empresarial

Retail Marketing Management: Concepts, Guidelines, and Practices (en Inglés)

Claudia Buhamra Abreu Romero (Autor) · Authorhouse · Tapa Blanda

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$ 31.340

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Origen: Estados Unidos (Costos de importación incluídos en el precio)

Se enviará desde nuestra bodega entre el Viernes 02 de Agosto y el Miércoles 14 de Agosto.

Lo recibirás en cualquier lugar de Chile entre 1 y 3 días hábiles luego del envío.

Reseña del libro "Retail Marketing Management: Concepts, Guidelines, and Practices (en Inglés)"

Born from studies and the experiences of its author, Retail Marketing Management provides guidelines, concepts, and practices of marketing, with a special focus on retail management. The guidelines aim to encourage and facilitate the development of marketing strategies that enable organizations to achieve greater competitive power and build brands that are respected and valued in the market, while the concepts are intended to give the theoretical background to the practices commented on and suggested here. As the language is accessible and direct, the work has the advantage of proposing immediate solutions for business, especially for market professionals who are eager for results and have no time for heavy academic reading. Moreover, the teachings contained herein are also useful to students and teachers who wish to enhance their knowledge about marketing. Application This book is recommended for professionals and academics from different areas and can be used for reading in business environments, and as part of the literature of technology courses for undergraduate and postgraduate studies in business administration and marketing.