Libro Retailing Management [Paperback] Michael Levy, Barton Weitz De Levy

portada Retailing Management [Paperback] Michael Levy, Barton Weitz

Formato

Libro Físico

Editorial

Mcgraw Hill

Autor

Levy

Categoría

Narrativa histórica

Año

2018

Idioma

Inglés

N° páginas

610

Encuadernación

Tapa Blanda

ISBN13

9781260084764

N° edición

Retailing Management [Paperback] Michael Levy, Barton Weitz

Levy (Autor) · Mcgraw Hill · Tapa Blanda

Sin Stock

Reseña del libro "Retailing Management [Paperback] Michael Levy, Barton Weitz"

ISBN: 9781260084764 is an International Student Edition of Retailing Management 10th Edition by Michael Levy This ISBN is Textbook only. It will not come with online access code. Printed access code (if required by your professor) sold separately at ISBN 9781260165531 The content of of this title on all formats are the same. Retailing Management 10e highlights the many ways the retail industry has transformed and evolved over the past four years. In keeping with its market-leading tradition, the 10th edition focuses on key strategic issues with an emphasis on financial consideration and implementation through merchandise and store management. These strategic and more tactical issues are examined for a broad spectrum of retailers, both large and small, domestic and international, selling both merchandise and services. In preparing this edition, the authors focused on five important factors that continue to delineate outstanding retailers: -The use of big data and analytical methods for decision making.-The application of social media and mobile for communicating with customers and enhancing their shopping experience.-The issues involved in utilizing a mobile channel and providing a seamless multi-channel experience for customers.-The engagement in the overarching emphasis on conscious marketing and corporate social responsibility when making business decisions.-The impact of globalization on the retail industry.