Name: Rethinking Prestige Branding: Secrets of the Ueber-Brands (en Inglés)
Price: 188160.00 CLP
Availability: InStock
Author: Schaefer, Wolfgang ; Kuehlwein, Jp
ISBN: 9780749479220

portada Rethinking Prestige Branding: Secrets of the Ueber-Brands (en Inglés)

Formato

Libro Físico

Autor

Wolfgang Schaefer

Jp Kuehlwein

Editorial

Kogan Page

Año

2016

Idioma

Inglés

N° páginas

268

Encuadernación

Tapa Dura

Dimensiones

23.4 x 15.6 x 1.6 cm

Peso

0.56 kg.

ISBN13

9780749479220

Categorías

Publicidad
Distribución mayorista e industria minorista

Rethinking Prestige Branding: Secrets of the Ueber-Brands (en Inglés)

Wolfgang Schaefer (Autor) · Jp Kuehlwein (Autor) · Kogan Page · Tapa Dura

Libro Nuevo

$ 188.160

$ 261.340

Ahorras: $ 73.180

28% descuento

Envío normal

Origen: Estados Unidos (Costos de importación incluídos en el precio)

Se enviará desde nuestra bodega entre el Martes 07 de Mayo y el Jueves 16 de Mayo.

Lo recibirás en cualquier lugar de Chile entre 1 y 3 días hábiles luego del envío.

Reseña del libro "Rethinking Prestige Branding: Secrets of the Ueber-Brands (en Inglés)"

What makes someone covet a Kelly bag? Why are Cirque Du Soleil or Grey Goose so successful despite breaking all the conventions of their categories? What does Gucci's approach to marketing have in common with Nespresso's? And why do some people pay a relative fortune for Renova toilet paper or Aesop detergent even though they hardly ever 'advertise' and seem to have none of the 'functional performance advantages' conventional marketers would seek to demonstrate? Prestige brand experts JP Kuehlwein and Wolfgang Schaefer have dedicated themselves to studying what drives the success of prestige brands. Rethinking Prestige Branding collects their insights. Uncovering the secrets of why and how some brands are created more equal than others, Rethinking Prestige Branding includes over 100 case studies from Apple and Abercrombie & Fitch to Tate Modern and Tesla. Rather than re-telling brand success stories or re-hashing long-standing marketing principles, it takes readers on a colourful journey behind the scenes of today's marketing pros. This book will fascinate the marketing professional just as much as those who are simply curious as to how premium brands tick.