Name: running (en Inglés)
Price: 35410.00 CLP
Availability: InStock
Author: Fusco, Peter J.
ISBN: 9781440421914

Formato

Libro Físico

Autor

Peter J. Fusco

Editorial

Createspace Independent Publishing Platform

Año

2008

Idioma

Inglés

N° páginas

314

Encuadernación

Tapa Blanda

Dimensiones

25.4 x 20.3 x 1.7 cm

Peso

0.64 kg.

ISBN

1440421919

ISBN13

9781440421914

Categorías

Elecciones y referéndums
Publicidad y campañas políticas

running (en Inglés)

Peter J. Fusco (Autor) · Createspace Independent Publishing Platform · Tapa Blanda

Libro Nuevo

$ 35.410

$ 64.390

Ahorras: $ 28.980

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Envío normal

Origen: Estados Unidos (Costos de importación incluídos en el precio)

Se enviará desde nuestra bodega entre el Martes 18 de Junio y el Viernes 28 de Junio.

Lo recibirás en cualquier lugar de Chile entre 1 y 3 días hábiles luego del envío.

Reseña del libro "running (en Inglés)"

This is the 4th edition of Peter Fusco's acclaimed guide on how to design and execute a winning political campaign. Completely revamped to cover the most modern technologies, this new edition contains additions to two chapters dealing with the effective use of the Internet in a contemporary political campaign. Using his years of teaching as a foundation, Peter Fusco goes at the art of political campaigning in a no-nonsense, non-partisan, hard-nosed, businesslike way. There is no other book on the market today that so completely treats the subject. With RUNNING, you will be able to answer the following questions: Should I run for office? How much money will I need? How do I raise the money? How do I use the Internet to raise money and run an effective cyber-campaign? How do I write that big speech? What talking points will be most effective, and how do I develop them? What media should I buy, and when should I buy it? When is it smart to go negative? How do I determine who is persuadable? How do I get my message to them? Should I spend any money on newspaper ads? How do I calculate the performance of a voting district? What do I wear to the big Bar-B-Q? Everything you need to know and understand, and so much more is in RUNNING. For pros as well as novices, Running: How To Design And Execute A Winning Political Campaign is the complete guide, the only book you will ever need to mount an effective political campaign.