Name: Sales and Marketing Channels: How to Build and Manage Distribution Strategy (en Inglés)
Price: 77210.00 CLP
Availability: InStock
Author: Dent, Julian ; White, Michael
ISBN: 9780749482145

portada Sales and Marketing Channels: How to Build and Manage Distribution Strategy (en Inglés)

Formato

Libro Físico

Autor

Michael White

Julian Dent

Editorial

Kogan Page

Año

2018

Idioma

Inglés

N° páginas

384

Encuadernación

Tapa Blanda

Dimensiones

23.1 x 15.5 x 2.8 cm

Peso

0.75 kg.

ISBN13

9780749482145

N° edición

0003

Categorías

Estrategia empresarial
Marketing
Distribución mayorista e industria minorista

Sales and Marketing Channels: How to Build and Manage Distribution Strategy (en Inglés)

Michael White (Autor) · Julian Dent (Autor) · Kogan Page · Tapa Blanda

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Origen: Estados Unidos (Costos de importación incluídos en el precio)

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Reseña del libro "Sales and Marketing Channels: How to Build and Manage Distribution Strategy (en Inglés)"

Analyze, plan and manage profitable channels to market with this economic framework, ensuring maximum leverage of channel partners at every stage of the go-to-market process, with this fully revised third edition of the global bestseller, Distribution Channels - an essential toolkit for strategizing new and existing routes to market. Unprecedented upheavals in routes-to-market are challenging businesses of all types. Products are becoming services, online and offline channels are integrating, and new distribution channels are dictating terms to producers. Placing market access at the heart of business and marketing strategy, this revised edition of Sales and Marketing Channels (originally Distribution Channels) addresses emerging business models and buying behaviours with practical steps, offering an efficient structure to extract tangible commercial value from partner relationships. Often referred to as the Place P in the marketing mix, this book and its host of downloadable resources integrate innovative case studies like AirBNB, the largest seller of rooms without ownership of any; Transferwise, the peer-to-peer Forex; plus, the rise of online retailers like Amazon and ASOS versus the decline of traditional stores like Macy's or BHS. Other updates include: -The impact of cloud technology-Advancing consumer channels-Monetizing the distribution of intellectual property -Plus the evolving 'gig economy', led by Uber and Deliveroo