Name: Scaling Procedures: Issues and Applications (en Inglés)
Price: 142400.00 CLP
Availability: InStock
Author: Richard G. Netemeyer; William O. Bearden; Subhash Sharma
ISBN: 9780761920274

portada Scaling Procedures: Issues and Applications (en Inglés)

Formato

Libro Físico

Editorial

Sage Publications Ltd

Autor

Richard G. Netemeyer; William O. Bearden; Subhash Sharma

Año

2003

Idioma

Inglés

N° páginas

216

Encuadernación

Tapa Blanda

Peso

ISBN

0761920277

ISBN13

9780761920274

N° edición

Categorías

Investigación social y estadística

Scaling Procedures: Issues and Applications (en Inglés)

Richard G. Netemeyer; William O. Bearden; Subhash Sharma (Autor) · Sage Publications Ltd · Tapa Blanda

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Reseña del libro "Scaling Procedures: Issues and Applications (en Inglés)"

`This is an excellent book which introduces the underlying concepts and practical issues related to psychosocial measurement and scale development' - Statistics in Medicine Effective measurement is a cornerstone of scientific research. Yet many social science researchers lack the tools to develop appropriate assessment instruments for the measurement of latent social-psychological constructs. Scaling Procedures: Issues and Applications examines the issues involved in developing and validating multi-item self-report scales of latent constructs. Distinguished researchers and award-winning educators Richard G Netemeyer, William O Bearden, and Subhash Sharma present a four-step approach for multi-indicator scale development. With these steps, the authors include relevant empirical examples and a review of the concepts of dimensionality, reliability, and validity. Scaling Procedures: Issues and Applications supplies cutting-edge strategies for developing and refining measures. Providing concise chapter introductions and summaries, as well as numerous tables, figures, and exhibits, the authors present recommended steps and overlapping activities in a logical, sequential progression. Designed for graduate students in measurement/psychometrics, structural equation modeling, and survey research seminars across the social science disciplines, this book also addresses the needs of researchers and academics in all business, psychology, and sociology-related disciplines.