Name: SMEs in an Era of Globalization: International Business and Market Strategies (en Inglés)
Price: 79020.00 CLP
Availability: InStock
Author: Bijaoui, Ilan
ISBN: 9781137575708

portada SMEs in an Era of Globalization: International Business and Market Strategies (en Inglés)

Formato

Libro Físico

Autor

Ilan Bijaoui

Editorial

Palgrave Pivot

Idioma

Inglés

N° páginas

138

Encuadernación

Tapa Dura

Dimensiones

21.0 x 14.8 x 1.0 cm

Peso

0.33 kg.

ISBN13

9781137575708

Categorías

Globalización
Economía internacional
Marketing

SMEs in an Era of Globalization: International Business and Market Strategies (en Inglés)

Ilan Bijaoui (Autor) · Palgrave Pivot · Tapa Dura

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Origen: Estados Unidos (Costos de importación incluídos en el precio)

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Reseña del libro "SMEs in an Era of Globalization: International Business and Market Strategies (en Inglés)"

This book identifies the driving forces behind globalization and proposes innovative ways for small and medium-enterprises (SMEs) to confront them. More than ever, sustainable competitive advantage requires SMEs to continually adapt their strategy and confront new and current competition in the international market. SMEs working with multinational companies could also benefit from winning strategies based on a sensible analysis of rational and irrational phenomena at the micro- and macro-economic levels. This book uses different models developed and established through international business experiences to determine the relevant strategy in the global market. It illustrates each model through real, successful case studies of globalization of factor, efficiency, and innovation-driven SMEs. It will benefit scholars of entrepreneurship, international business, regional development as well as managers, governmental institutions, and regional development, and consultants to SMEs.