Name: social innovation, inc.,5 strategies for driving business growth through social change (en Inglés)
Price: 29410.00 CLP
Availability: InStock
Author: Saul, Jason
ISBN: 9780470614501

portada social innovation, inc.,5 strategies for driving business growth through social change (en Inglés)

Formato

Libro Físico

Autor

Jason Saul

Editorial

Jossey-Bass

Año

2010

Idioma

Inglés

N° páginas

256

Encuadernación

Tapa Dura

Dimensiones

23.1 x 15.2 x 2.3 cm

Peso

0.43 kg.

ISBN

0470614501

ISBN13

9780470614501

Categorías

Gestión empresarial

social innovation, inc.,5 strategies for driving business growth through social change (en Inglés)

Jason Saul (Autor) · Jossey-Bass · Tapa Dura

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Origen: Estados Unidos (Costos de importación incluídos en el precio)

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Reseña del libro "social innovation, inc.,5 strategies for driving business growth through social change (en Inglés)"

Could Wal-Mart offer a better solution to healthcare than Medicaid? Could GE help reduce global warming faster than the Kyoto protocol? Social Innovation, Inc. declares a new era where companies profit from social change. Leading corporations like GE, Wellpoint, Travelers and Wal-Mart are transforming social responsibility into social innovation and revolutionizing the way we think about the role of business in society. Based on four years of measuring the social strategies of America's leading corporations, Jason Saul lays out the five strategies for social innovation and offers a practical roadmap for how to get started. Explains the fundamental shift in the role of business in society, from social contract to social capital market Identifies the 5 social innovation strategies: submarket products and services, social points of entry, pipeline talent, reverse lobbying, and emotive customer bonding Offers step-by-step guidance for creating economic value through positive social change Social Innovation, Inc. is about making social change work for the business, and in turn staying relevant in the new economy.