Name: Social Marketing and Public Health: Theory and Practice (en Inglés)
Price: 104690.00 CLP
Availability: InStock
ISBN: 9780198717690

portada Social Marketing and Public Health: Theory and Practice (en Inglés)

Formato

Libro Físico

Editorial

Oup Oxford

Año

2017

Idioma

Inglés

N° páginas

256

Encuadernación

Tapa Blanda

ISBN13

9780198717690

N° edición

Categorías

Epidemiología y estadística médica

Social Marketing and Public Health: Theory and Practice (en Inglés)

Libro Físico

$ 104.690

$ 145.400

Ahorras: $ 40.710

28% descuento

Envío normal

Origen: Estados Unidos (Costos de importación incluídos en el precio)

Se enviará desde nuestra bodega entre el Jueves 13 de Junio y el Martes 25 de Junio.

Lo recibirás en cualquier lugar de Chile entre 1 y 3 días hábiles luego del envío.

Reseña del libro "Social Marketing and Public Health: Theory and Practice (en Inglés)"

The last ten years have seen tremendous advances in the theory and practice base of social marketing globally. Social Marketing and Public Health provides up-to-date thinking on these developments. It introduces new conceptual models and approaches to influence behaviour that promotes health and prevents disease. This new edition moves the book's focus to a globally-relevant approach to the application and evaluation of social marketing, and includes a range of international case studies. In addition to coverage of key concepts and techniques in social marketing, this book contains chapters on areas such as social marketing on a small budget, ethical issues, and incorporating digital and social media platforms into social marketing strategies. This is a practical 'how to' guide for those interested in understanding and applying social marketing principles to their public health practice and strategies. It sets out a compelling case for a more citizen-, patient-, or client-focused approach to promoting health and preventing disease. Empowering citizens by understanding their needs and working together to create healthy communities is the core of good social marketing practice - this is both reflected and promoted in this book. Written by international experts in the field, this book is a useful guide for public health specialist planners and policy makers, social marketing organisations and professionals, and students and academics in these fields.