Name: social media marketing (en Inglés)
Price: 215590.00 CLP
Availability: InStock
Author: Charlesworth, Alan
ISBN: 9780415856164

portada social media marketing (en Inglés)

Formato

Libro Físico

Autor

Alan Charlesworth

Editorial

Routledge

Año

2014

Idioma

Inglés

N° páginas

228

Encuadernación

Tapa Dura

Dimensiones

22.9 x 15.5 x 2.3 cm

Peso

0.52 kg.

ISBN

0415856167

ISBN13

9780415856164

Categorías

Mercado online
Marketing directo
Distribución mayorista e industria minorista

social media marketing (en Inglés)

Alan Charlesworth (Autor) · Routledge · Tapa Dura

Libro Físico

$ 215.590

$ 359.310

Ahorras: $ 143.720

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Envío normal

Origen: Reino Unido (Costos de importación incluídos en el precio)

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Reseña del libro "social media marketing (en Inglés)"

Social media has given marketers a way to connect with consumers in an unprecedented and revolutionary way, but the very newness of this medium is as challenging as it is exciting, particularly to those who aren't 'digital natives'. This is the first textbook for students that offers a step by step guide to this newly dominant marketing discipline. Mirroring its sister text Digital Marketing: a Practical Approach, this book is grounded in solid academic underpinnings, but has a lighter, hands-on approach that is perfect for shorter courses and additional reading. Chapter exercises not only help develop knowledge, but test the learners' understanding of how the various concepts and models are best used by requiring them to investigate how they are best applied in real-world scenarios. The book is supported by the author's excellent website, which includes links to continually updated statistics as well as articles that keep the reader in touch with the constant changes to this dynamic area. Topics covered in this book include: Social networking Consumer reviews Social service and support Real-time social media marketing Blogging Viral marketing and influencers Advertising on social media And much more. An Introduction to Social Media Marketing is the first of its kind and ideal reading for students who want to work in a digital marketing environment, as well as the traditional marketer who wants to get to grips with this vibrant, and potentially lucrative facet of present-day marketing.