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Solution Selling: Creating Buyers in Difficult Selling Markets
Michael T. Bosworth (Autor)
·
Mcgraw Hill
· Tapa Dura
Solution Selling: Creating Buyers in Difficult Selling Markets - Michael T. Bosworth
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Reseña del libro "Solution Selling: Creating Buyers in Difficult Selling Markets"
In this age of rapidly-advancing technology, sales professionals need a reliable method for selling products and services that are perceived as sophisticated or complex. This book offers techniques for overcoming the customer's resistance, showing how to generate prospects and new business with a unique value-perception approach, create a set of tools that enable sales managers to manage pipeline, assign prospecting activity, control the cost of sales, and more.
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