Name: Sport Public Relations and Communication (en Inglés)
Price: 181140.00 CLP
Availability: InStock
Author: Hopwood, Maria ; Skinner, James ; Kitchin, Paul
ISBN: 9781138132375

portada Sport Public Relations and Communication (en Inglés)

Formato

Libro Físico

Autor

Editorial

Idioma

Inglés

N° páginas

282

Encuadernación

Tapa Dura

Peso

0.68 kg.

ISBN13

9781138132375

N° edición

Categorías

Técnicas de gestión empresarial
Relaciones públicas
Deporte

Sport Public Relations and Communication (en Inglés)

James Skinner (Autor) · Maria Hopwood (Autor) · Paul Kitchin (Autor) · Routledge · Tapa Dura

Libro Físico

$ 181.140

$ 301.900

Ahorras: $ 120.760

40% descuento

Envío normal

Origen: Reino Unido (Costos de importación incluídos en el precio)

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Reseña del libro "Sport Public Relations and Communication (en Inglés)"

An increasingly important element of sport business is the management of the myriad of relationships in which sport entities are involved. It is the relationship management aspect of sport which is the unique focus of this book. Sport Public Relations and Communication discusses and reformulates the principles of public relations and communications by demonstrating how they can be successfully applied in practice within a sports context. Features include: discussion customized to apply directly to sports management, thoroughlyexploring the nuances of the field case studies used throughout the book to illustrate the practicalapplication of theory discussion questions to help formulate and articulate defensible argumentsin relation to public relations and communications strategies, forging stronglinks between theory and practice examples used to draw from the authors' extensive experience in North America, the United Kingdom, Europe and Australia and New Zealand, providing a wellrounded and global understanding of the field. This is the first book to explore public relations and communications in the sports industry in a global context. It brings together applicable strategies for the sport management or marketing student, and provides a concise guide to how public relations and communications strategies and principles can be applied to sport management and marketing issues.