Name: Stand Out! Building Brilliant Brands for the World we Live in (en Inglés)
Price: 38050.00 CLP
Availability: InStock
Author: Brian Mcgurk
ISBN: 9781951527525

portada Stand Out! Building Brilliant Brands for the World we Live in (en Inglés)

Stand Out! Building Brilliant Brands for the World we Live in (en Inglés)

Formato

Libro Físico

Editorial

Business Expert Press

Autor

Brian Mcgurk

Año

2020

Idioma

Inglés

N° páginas

164

Encuadernación

Tapa Blanda

ISBN13

9781951527525

Categorías

Stand Out! Building Brilliant Brands for the World we Live in (en Inglés)

Brian Mcgurk (Autor) · Business Expert Press · Tapa Blanda

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Reseña del libro "Stand Out! Building Brilliant Brands for the World we Live in (en Inglés)"

Stand Out! is a book about branding and its evolution, practice, and power in today's digital age.It presents the "why-do" and the "how-to" along with a passionate philosophy on transforming business through brand-centered change. It spells out a sequential, easily understandable, proven brand-building process and is a key reference text for anyone in¬terested in brand development, leadership, innovation, and sustainable business growth. Reader understanding and enjoyment are enhanced by ample presentation of supporting tables, charts, case examples, expert tips, real-life experiences and pull-out quotes, as well as a helpful "word wizard" glossary at the end of each chapter explaining business terms and expressions used.This book democratizes branding: It makes branding-its history, theory, and practice-easily accessible and actionable. Stand Out! replaces the mystique of brand strategy with the magic of brand transfor¬mation....it makes it exciting and fun and puts that power directly into the hands of the business masses. It is a practical handbook for getting started with branding or for strengthening an existing brand management system. It gives the reader the confidence, permission, and skills to get branding now!