Name: Storytelling in Luxury Fashion: Brands, Visual Cultures, and Technologies (Routledge Research in Design Studies) (en Inglés)
Price: 188350.00 CLP
Availability: InStock
ISBN: 9780367901288

portada Storytelling in Luxury Fashion: Brands, Visual Cultures, and Technologies (Routledge Research in Design Studies) (en Inglés)

Formato

Libro Físico

Editorial

Routledge

Año

2020

Idioma

Inglés

N° páginas

210

Encuadernación

Tapa Dura

ISBN13

9780367901288

N° edición

Categorías

Historia del arte

Storytelling in Luxury Fashion: Brands, Visual Cultures, and Technologies (Routledge Research in Design Studies) (en Inglés)

Libro Físico

$ 188.350

$ 313.910

Ahorras: $ 125.560

40% descuento

Envío normal

Origen: Reino Unido (Costos de importación incluídos en el precio)

Se enviará desde nuestra bodega entre el Martes 21 de Mayo y el Martes 28 de Mayo.

Lo recibirás en cualquier lugar de Chile entre 1 y 3 días hábiles luego del envío.

Reseña del libro "Storytelling in Luxury Fashion: Brands, Visual Cultures, and Technologies (Routledge Research in Design Studies) (en Inglés)"

This book examines the ways in which luxury fashion brands use their heritage in their digital storytelling and marketing. With chapters from authors in China and Macau (PRC), India, Romania, Turkey, the United Kingdom, and the United States, covering British, Chinese, French, Japanese, Indian, Italian, and Turkish brands, this truly global collection is the first book of its kind devoted solely to the emerging study of digital heritage storytelling. This method of reaching potential consumers and perpetuating brand identity is a hugely important factor in the marketing of luxury brands and has yet to be studied comprehensively. The book will be of interest to scholars working in fashion studies, fashion history, design history, design studies, digital humanities, and fashion marketing.