Name: Storytelling with Data: Gaining Insights, Developing Strategy and Taking Corporate Communications to a New Level (en Inglés)
Price: 94490.00 CLP
Availability: InStock
Author: Eckert, Hans-Wilhelm
ISBN: 9783658385545

portada Storytelling with Data: Gaining Insights, Developing Strategy and Taking Corporate Communications to a New Level (en Inglés)

Formato

Libro Físico

Autor

Hans-Wilhelm Eckert

Editorial

Springer Gabler

Idioma

Inglés

N° páginas

138

Encuadernación

Tapa Blanda

Dimensiones

21.0 x 14.8 x 0.8 cm

Peso

0.19 kg.

ISBN13

9783658385545

Categorías

Comercio electrónico
Relaciones públicas
Finanzas e inversiones en línea

Storytelling with Data: Gaining Insights, Developing Strategy and Taking Corporate Communications to a New Level (en Inglés)

Hans-Wilhelm Eckert (Autor) · Springer Gabler · Tapa Blanda

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Origen: Estados Unidos (Costos de importación incluídos en el precio)

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Reseña del libro "Storytelling with Data: Gaining Insights, Developing Strategy and Taking Corporate Communications to a New Level (en Inglés)"

This book shows the role data plays in communication and marketing and how it can be used as an important source for storytelling. Because data, as a raw material of the digital age, inspires corporate strategy. Provided it is collected, interpreted and processed properly, it provides new and sometimes surprising insights into contexts and offers the opportunity to develop exciting stories from it. Stories that also create relevance with regard to corporate goals, spark dialogues and make communication effective. The author explains in an easy-to-understand way how data-based communication strategies can be turned into gripping stories. He also provides useful tools and shows why data can lie, how important its visual processing is, where its use meets ethical limits and why data protection is also a business opportunity. Using practical examples, the book offers marketing and communication experts - but also interested managers from other disciplines - numerous inspirations and new perspectives.