Name: Strategic Communication (en Inglés)
Price: 48520.00 CLP
Availability: InStock
Author: James Mahoney
ISBN: 9781032329734

portada Strategic Communication (en Inglés)

Formato

Libro Físico

Editorial

Routledge

Autor

James Mahoney

Idioma

Inglés

N° páginas

298

Encuadernación

Tapa Blanda

ISBN13

9781032329734

N° edición

Strategic Communication (en Inglés)

James Mahoney (Autor) · Routledge · Tapa Blanda

Libro Nuevo

$ 48.520

$ 80.870

Ahorras: $ 32.350

40% descuento

Envío normal

Origen: Estados Unidos (Costos de importación incluídos en el precio)

Se enviará desde nuestra bodega entre el Jueves 06 de Junio y el Jueves 20 de Junio.

Lo recibirás en cualquier lugar de Chile entre 1 y 3 días hábiles luego del envío.

Reseña del libro "Strategic Communication (en Inglés)"

Strategic Communication deals with the principles behind strategic communication planning. It covers the professional practice steps involved in researching, planning, writing, evaluating and implementing a communication strategy. This book links strategic communication campaign planning to medium and long-term business activity and to how organisations deal with issues. This thoroughly revised third edition includes: New international cases and professional exercises that will enable students to work through the cases and apply theory to real-life situations; New discussion questions on important aspects of campaign planning; Chapter exercises that encourage students to think more broadly about communication strategy and work through the particular aspects of a strategy; In Theory panels that highlight key theories and demonstrate important links between theory and practice Accessible and comprehensive, this is an essential text for students of professional communication and professionals transitioning into the field of Strategic Communication.